Sony Is to Imitate Apple like Style of Work
02 Feb 2012 | News | Ali Gorelova on Google+
You do remember that thanks to its iPad, Apple has become one of the top-selling companies in the world. No wonder other monsters like Sony dream about reaching the same heights or flying even higher.
Sony has even changed its CEO. The company’s board of directors had unanimously chosen Kazuo Hirai to be the new President and CEO. He will start his duties on April 1. This is when current CEO, Howard Stringer, will have to move to non-executive chairman of the board.
Kazuo Hirai
The newly-announced CEO is well-known for his work with gaming business for Sony.
This 51-year-old executive plans to change the way Sony used to work. He seems to like Apple’s methods of work more: centralized top-down decision-taking on everything and integration of software, hardware and services.
Will these new plans help Sony to overcome its current financial problems? It’s hard to answer now, since the company stated it lost $1.2 billion for the December quarter and received $23.4 billion.
One thing is for sure. Hirai plans radical measures for Sony as soon as he takes over.
Sony TV Sets Have No Future?
Being afraid of Apple, Sony seems to slow down its racing in various industries. According to Stringer, he was thinking much about Steve Jobs and what he was working on. Stringer was sure that Jobs was making a new TV set.
What do you think Sony did? Right, it spent 5 years trying to build a platform that could compete against Jobs’. Why would the company take such steps while it kept losing money for 7 years in a row on its TV division alone?
Stringer agreed that Sony couldn’t keep on selling its TV sets the way it used to, since every set it made lost money.
Sony Tablet Computers
The company introduced its first tablet computer in April 2011 while Apple launched its iPad in 2010. Sony didn’t ship its new product until October 2011.
Even though the Japan-based electronics maker believed that its 1st-gen tablets represented “the best of Sony,” they were hardly noticed and failed to gain traction.
It’s interesting that co-founder of Apple Steve Jobs, iGenius who changed the world, once told that Sony influenced him during the early years of his company. And now Sony is influenced by Apple’s success.
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