Siri Assistant in Doritos Commercial for the Super Bowl

27 Jan 2012 | News | Regina Falangi on Google+

Well, the most pleasant thing, on our opinion, that Siri assistant appeared in one of the Super Bowl commercials. As you already may know, Siri – is an intelligent software assistant for iDevices. Siri assistant functions as personal assistant app for iOS. Siri assistant uses a natural language user interface to make recommendations, answer questions and perform all your requests.

Awesome Siri assistant can accomplish even such tasks as finding nearby restaurants or getting directions. Siri became unbelievable sensation in pop culture offering the promise of voice-activated assistance, sometimes funny replies, or even rude. You may remember our article about the rude answers of Siri assistant to a little English boy Charlie.

The Super Bowl may be considered as the biggest annual event for online video. Originally the Super Bowl is the championship game of National Football League in the US. It is known for the high-profile advertisements that are broadcasting in the pauses between games. The broadcast ranks very highly in the Nielsen ratings, with more than 90 million viewers. Sometimes the price for advertising place can cost about millions of dollars.

The commercials are often highly anticipated, making a lot of buzz before the game is played because of their innovation or sense of humor.

Well, let’s back to the participation of the Siri assistant in the Super Bowl commercial. Contestants created and submit their Doritos video ads, with the help of Siri assistant, to have a chance to air during the Super Bowl halftime. They created the soon-to-be viral Doritos commercial “Hot Wild Girls”, in which two friends are out of Doritos and turn to their iPhone Siri assistant for help. But instead of girls, they’ve got the attack of wild dogs.

This Doritos commercial “Hot Wild Girls” became the finalist in the competition for the best advertising for the Super Bowl.