iWired: Wired’s Launch of iPad Edition

30 May 2010 | Apps | Angela Topchu on Google+

Wired Magazine,  renowned provider of high-tech culture since 1993, unveiled its application for Apple’s iPad on Wednesday, an interactive version of the popular technology publication for five dollars a month, the same price as the print edition.

The app, an e-version of Wired’s June issue, has 41 interactive editorial features including an exclusive clip from Pixar’s Toy Story 3 and a graphic that lets users fly around Mars.

Wired, which has been working on an e-reader edition since last summer, has pursued a different path than its Conde Nast brethren by partnering with Adobe Systems. That decision later landed Wired on the wrong side of Apple, which has banned Adobe’s Flash technology from its devices. Wired and Adobe had to rebuild the magazine’s app in Apple-approved code.

Wired is finally, well, wired,” editor-in-chief Chris Anderson said in a statement on the company’s website.

Anderson added that the Wired editorial team appreciated the irony that a “magazine founded to chronicle the digital revolution” was now available on something other than “the smooshed atoms of dead trees.”

Anderson, an influential technology writer and author of the books about the Internet “The Long Tail” and “Free,” said the arrival of tablet computers like the iPad represent “a grand experiment in the future of media.”

“The tablet is our opportunity to make the Wired we always dreamed of,” he said. “It has all the visual impact of paper, enhanced by interactive elements like video and animated infographics.”

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