In Safari for iPad N.Y. Post Paid Content Gains Criticisms
20 Jul 2011 | Apps | Ria Absin-Viente on Google+
The New York Post has launched a new feature directing Safari users to download the content from the App Store for the iPad tablet, something that draws criticisms particularly from the subscribers.
Content on New York Post’s website accessed through Safari for the iPad is no longer available for free. According to paid Content, users that will navigate to NYpost.com through Safari will be directed to download an iPad app at the App Store in order to view the contents. Prior to the update users will be able to proceed reading the contents from the website after viewing some advertisements for the particular iPad app.
Users who will access the website using other browsers like Opera Mini and Skyfire on the other hand can still access the website without having to pay for an iPad app.
New York Post’s website landing page currently includes texts that say: “Thanks for coming. NYPost.com editorial content is now only accessible on the iPad through the New York Post App.” The change is said to encourage the subscribers to make use of this great iPad app by downloading it from the App Store, giving them access to the Index feature of the website.
Subscribers can get the app for $6.99 per month, $39.99 for six months, and $79.99 for one year. This is not however supported for purchases for single-issue digital.
According to blogger Dave Winer who criticized New York Post, the move is “blocking the web for a subset of users,” referring to it as “breaking the web.”
Earlier this year Apple has introduced the in-app subscription features for iOS. Others call it anticompetitive, but some big names in publishing like Bloomberg Businessweek, Condé Nast, and Hearst are said to be happy with Apple’s terms when it comes to paid in-app subscriptions. The Cupertino Company has made clear that paid apps will have the same or lower rate compared to those sold outside the App Store.
Esquire, The Oprah Magazine, O , and Popular Mechanics, are said to produce in-app subscriptions for the iPad in July.
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